4 Steps You MUST Take Once Your New Website is Live
“If you build it they will come” doesn’t quite apply to websites; especially brand new ones. Make sure you follow these 4 steps to start driving traffic to your new website. 1) Tell EVERYONE about it! Once your website is live, the crucial first step is as simple as letting the world know that […]
4 Reasons Why Email Marketing is Important for Any Business
Over the years, email has become an integral part of our everyday lives. Think about it. Do you know anyone who doesn’t have an email address? Here are few reasons why Email Marketing is a must in 2025 and beyond. 1) Email marketing is cost-effective Regardless of what new trends or strategies emerge in […]
Pros and Cons of Hiring a Web Designer vs. Building Your Website Yourself
A website is one of, if not the most, important marketing assets a business can have. With so many options to make a website nowadays, you may be on the fence about hiring someone to build your website for you. Here are some things to consider if you’re thinking of hiring a web designer. […]
5 Things Every Financial Planning Firm Website Needs
If you’re a financial planner, or own a financial planning firm or accounting firm, you know how important your online presence is. But when you’re in the day to day work of 401(k)s and clients, it can be easy to overlook your website’s best practices. Make sure your website is up to par with these […]
How Do I Know It’s Time for a Website Redesign?
Getting old sucks — websites getting old, that is. But you know what’s worse than being old? Looking old. The average lifespan of a website is 2 years and 7 months (source). A website, no matter how well it was initially designed, will need some maintenance in order to keep being an asset to you […]
An Announcement on Website Privacy
User experience begins from the first moment that someone interacts with your organization. For many businesses, that experience starts with your website. The majority of the websites you regularly visit are collecting data about your usage and behavior on those sites. Business owners and marketers then use this data to track trends, pinpoint website issues, […]
How to pick a domain name for your small business website
Choosing a domain name is an important step when starting a business. Sometimes a domain name is the first thing a potential customer will see about your business without knowing anything about you. Make a good first impression and build a strong brand by following these tips when choosing a domain name. Simplicity is […]
Abandoned Cart Email Series You Can Use Right Now
If you sell anything online, an abandoned cart email series is a must. In case you’re not familiar, an abandoned cart is when a website visitor adds a product to their online shopping cart of an e-commerce website, but doesn’t complete their checkout and purchase. Roughly 70% of e-commerce shoppers abandon their carts before completing their purchase. […]
The Ultimate Email Marketing Development Checklist
If only sending an email to your audience was as easy as typing a few words and hitting send… There are several steps to running a successful email marketing campaign. For a busy business owner, it can be easy to overlook the many steps that it takes to grab your customer’s attention and achieve your […]
How Much Does it Cost to Build a Website?
Building a website is an exciting and important part of any business owner’s journey. A website is more than a piece of internet real estate. It’s a 24/7 advertisement of your business that works for YOU. If you’re looking to have a website built for you, you’ve probably seen prices range from $200 to $20,000. […]